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Welcome at Waloka!

Waloka originated from years of experience as a retailer. In the period 2010-2020 the world of distribution has changed a lot. Replacing borders and the model of one distributor per country in Europe results in dissatisfied distributors and subsequently dissatisfied retailers as customers.

James sells from the Netherlands to the United Kingdom and Steve from United Kingdom to the Netherlands.

In addition, marketplaces such as Bol.com and Amazon are developing very fast. Without a real marketplaces strategy as a distributor and brand, they lead to brand breakdown. Everyone and everyone can tinker with the content and algorithms start working on the prices. Ultimately, the result is a look that you don't want as a premium brand.

Waloka is specialized to create a good brand image on marketplaces throughout Europe and to properly support the brick shops and to reward them for the visibility they give to the brands.

Waloka has an enormous amount of knowledge about retailing in 2021, knowledge that we are happy to share with our customers. Something that is much needed in these times where developments are going very fast.

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